At 14:00 on June 7th, 2023, the First Academic Forum of Xi’an Peihua University All-Media Communication Innovation and Development Institute-The Construction of All-Media Communication System in the Era of Deep Media Integration was held in the Lecture Hall of Weizhi Library. Jiang Bo, Chairman of Xi’an Peihua University; Hu Jintao, chief editor of Shaanxi Radio and Television Media Group; Du Yaofeng, dean of the School of Media of Xi’an Peihua University and dean of the Institute of All-media Communication Innovation and Development; Zhou Donghua, subject leader of the Department of Broadcasting and Hosting Arts and executive president of the Institute of All-media Communication Innovation and Development; Mo Jiaojiao, deputy director of the Research Management Center of Xi’an Peihua University, and 23 enterprises and media, academia, as well as representatives of broadcasting and hosting arts teachers and more than 100 students attended the forum. The forum was hosted by Prof. Du Yaofeng.
The Meeting Site
At the meeting, Zhao Jianming, deputy director of the Commerce and Trade Service Department of the Shaanxi Department of Commerce, Huang Bo, director of the Shaanxi Reporter Station of China Youth Daily, Jiang Bo, chairman of the board of directors of Xi’an Peihua University, and Zhou Donghua, discipline leader of the Department of Broadcasting and Hosting Arts of Xi’an Peihua University, made speeches one after another, and each of them explained the paths and experiences of the cultivation of all-media talents from their own standpoints.
Mr. Zhao Jianming, Deputy Director of the Department of Commerce and Trade Services, Shaanxi Department of Commerce, Delivered a Speech.
Huang Bo, Director of Shaanxi Reporter Station of
China Youth Daily Delivered a Speech.
Jiang Bo, Chairman of Xi’an Peihua University Delivered a Speech.
Mr. Du Yaofeng, Dean of School of Communication, Presided over the Meeting.
Zhou Donghua, Academic discipline Leader of Department of Broadcasting and Hosting Arts Delivered a Speech.
Seven representatives from enterprises, the media, and the academia, including Wang Ya’ao, general manager of Xi’an Century Vertical and Horizontal Enterprise Management Partnership; Yang Dejun, general manager of Xi’an Liuliu Sports and Culture Communication; Chen Yijun, secretary general of Shaanxi Venture Capital Association and Shaanxi Universities Scientific and Technological Achievement Investment Committee; Zhou Liang, director of Literature and Art Center of Shaanxi Radio and Television Unified Media Group, director of Entertainment Channel of Shaanxi Music Broadcasting, Shaanxi Youth Broadcasting, and Shaanxi Film; Lan Juanli, Director of First-class Academic Discipline Construction of Shaanxi Normal University’s International School of Business, and deputy director of Poverty Alleviation Policy and Evaluation Research Center of Shaanxi Normal University; Li Qiang, associate professor of School of Journalism and Communication of Huanggang Normal University, Director of Media Oral Communication Art Research Center; Yin Hang, teacher of School of Journalism and Communication of Northwest University majoring in broadcasting and hosting art, and deputy director of Northwestern University Mandarin Test Station delivered speeches and exchanged views.
Speeches by the Participants
The Chairman of the Board of Directors Presented the Certificate of Innovation and Entrepreneurship Mentor for Teachers of School of Media Studies
of Xi’an Peihua University
Teachers of Broadcasting and Hosting Arts Received Certificates from the Recitation Art Professional Committee of Shaanxi Provincial Dramatists’ Association
At the meeting, Chairman Jiangbo awarded the teachers of School of Media Studies of Xi’an Peihua University with the Certificate of Innovation and Entrepreneurship Mentor. Zhang Chen, general manager of Shaanxi Mingsheng Drama Art Troupe Co., Ltd, awarded the teachers in Broadcasting and Hosting Art with the Certificate of Shaanxi Provincial Dramatists Association Recitation Art Professional Committee.
All Representatives Took Pictures.
After the forum, guided by Chairman Jiangbo, the participants visited the ongoing graduation exhibition of the School of Architecture and Art Design as well as the Patriotism Square.
