On 19th September , Xi’an Peihua University held a visiting professor appointment ceremony in the library auditorium, and professor Chen Dan was appointed as visiting professor and honorary dean of the School of Architecture and Art Design. Huang Shixuan, a member of the Direct Aerospace Branch of the Democratic Progressive Party (DPP) and a reporter of the Shaanxi Reporter Station of China Economic Herald, Yu Yang, a program host of Shaanxi Radio and Television Station, Dr. Jiang Bo, Chairman of the Board of Directors of Xi’an Peihua University, Xu Ying, executive vice president of the School of Architecture and Art Design, and leaders of the relevant faculties attended the event. The event was hosted by Wang Fei, secretary of the Party Committee of Peihua University.
Jiang Bo, chairman of the Board of Xi’an Peihua University, presented the certificate of appointment of visiting professor to Chen Dan.
In his speech, Dr. Jiang Bo, on behalf of Peihua University, welcomed Prof. Chen Dan and the guests. He said that in 95 years of trials and tribulations, Xi’an Peihua University has cultivated batches of outstanding young people for the Party and the country. Looking to the future, Peihua should continue the tradition of cultivating design majors, who are lifelong learners and who embrace society and masters, and have global vision, industrial thinking and market thinking. He believes that Professor Chen Dan’s joining the School of Architecture and Art Design will enable more teachers and students of Peihua to follow the footsteps of masters, focusing on the future, applying what they have learned into practice, and bringing new vitality to Peihua University’s art education.
Prof. Chen Dan Gave A Speech.
After the welcome ceremony, Prof. Chen Dan made a talk titled “Reasonable, Unexpected”. He talked about his aesthetic concept and branding concept with analyzing Zhengbang’s concept and works, the connection between beauty in life and branding, Chen Dan’s “branding”, Xiding Art, and Chen Dan Art, and so on. Combined with his works, he talked about the importance of IP; the relationship between brand and beauty; the relationship among business, design and art; and the significance of brand. His brand concept of “100,000 Masters of Chen Dan Art” emphasizes that the era we live in should have a solemn sense of being chosen by the times. We should not stick to the indispensability of the so-called beauty or the dogmatic professionalism, but to the conveyance of the spirit , and let philosophy of works enlighten people so that the full humanistic feelings can be perceived, and we should guide public opinion in the form of beauty, inspiring everyone to take on the social responsibility.
From the perspective of “how to become a brand”, Prof. Chen Dan hoped that all students would discover their uniqueness, change their way of thinking, think outside of the box, discover differentiation, and build their own brands. They should be good at cultivating the character of “gentleness, relaxation, simplicity, poetry, and temperateness”, and be a warm, interesting, nutritious, and value-knowing person.
Prof. Dan Chen interacted with students and teachers.
As one of the series of academic activities of “Peihua Lectures” for the 95th Anniversary, this lecture attracted more than 400 art teachers and students. It not only enhanced the students’ understanding of professional knowledge, but also provided them with an opportunity to gain insights, improve quality, broaden their thinking, internalize aesthetics, and strengthen their professional ambitions and aspirations.
Brief Introduction to Chen Dan
“100,000 Masters” Chen Dan
Director and Secretary-general of the Brand Art Committee of China Culture and Art Development
Researcher of Public Art Committee of China National Academy of Painting
Professor, Specially Appointed Dean of the College of Design and Art of Shaanxi University of Science and Technology, Doctoral and Master’s Supervisor
Founder and Creative Group Director of Zhengbang Consulting Services Group
Member of the Standardization Technical Committee for Brand Value and Value Measurement of the National Standardization Administration of China (SAC/TC532)
Director of World Olymp’Arts Council and member of the World Olymp’Arts Council Expert Committee
Member of the Standing Committee of the 10th Chinese People’s Political Consultative Conference and the 15th National People’s Congress of Fengtai District of Beijing
Honored as one of the Top Ten Outstanding Young Persons in China’s Design Industry (Guanghua Dragon Award) in 2005
Owner of Silver Medal of the 14th Guanghua Dragon Award for Contribution to Chinese Design, 2018
China’s Top Ten Brand Experts in 2022
Masterpieces：
Logos of China Telecom, China Netcom, China Tietong, China Southern Power Grid, China National Academy of Painting, Great Wall Motors, National Bureau of Statistics, China National Heavy Machinery, Tsinghua Tongfang, Intangible Cultural Heritage, Intangible Cultural Heritage, China Cultural Relics Protection, Daming Palace Ruins Park, Xiamen International Convention and Exhibition Center, China Association for the Promotion of Culture and Art Development, Art Development Center of the Ministry of Culture and Tourism, China Beijing International Art Biennale, CCTV Economic Hour, First Hospital of China Medical University, etc. and VI system......
