On December 15, the provincial event "Empowering Her Strength, Embracing the Future," aimed at serving women entrepreneurs and promoting the high-quality development of the private economy, was held at Shaanxi Hotel. The event was jointly organized by the Shaanxi Women's Federation, the Provincial Cyberspace Administration Office, the Provincial Development and Reform Commission, and other relevant departments. It brought together approximately 350 participants, including leaders from provincial departments, women entrepreneurs at all levels, and winners of the Women's E-Commerce Competition.
Ma Yuhong, Chairperson of the Shaanxi Federation of Industry and Commerce and President of the Shaanxi General Chamber of Commerce, attended the event and delivered a speech. Wang Yu'e, Secretary of the Party Leadership Group and Chairperson of the Shaanxi Women's Federation, also addressed the audience. At the event, Yao Wenjing, Deputy Secretary of the Party Committee and Vice President of the university, represented Xi'an Peihua University as the sole higher education institution signing a cooperation agreement with the Shaanxi Women's Federation to jointly establish the "Shaanxi Women's Digital Industry College." This strategic partnership marks a milestone for Peihua University in deepening the integration of industry and education, empowering women's growth, and linking the digital economy with rural revitalization.
Strategic Advancement: From Exploration to Collaboration, Laying the Foundation for Her Strength
Since its establishment, the Women's School of Xi'an Peihua University has been deeply committed to women's quality education and vocational training, earning multiple provincial-level authoritative platform titles such as the "Shaanxi Women/Gender Research and Training Base" and the "National Policy Advocacy and Training Base for Gender Equality." Over the years, the school has developed a "trinity" women's education curriculum system: laying the foundation with "Gender Equality Education," refining women's core competencies through "Micro-Professionals," and enriching women's comprehensive literacy with "Club Courses." This three-pronged, integrated approach fosters a high-level women's growth cycle of "value foundation, capability enhancement, and temperament refinement."
Earlier, Vice President Yao Wenjing was appointed as a member of the "Digital Empowerment Working Committee of the Secretariat of the Global Digital Empowerment for Women's Development Exchange and Cooperation Center," guided by the All-China Women's Federation and led by the China Women's University. This recognition not only affirms Peihua University's efforts in women's education but also infuses global perspectives and high-level positioning into this provincial collaboration.
IP Character Designed by Students of the Women's School—Ayi
Since reaching a cooperation intention with the Provincial Women's Federation, the university has rapidly advanced its plans—creating a comprehensive demonstration platform integrating digital skills training, innovation and entrepreneurship incubation, and rural revitalization research. Simultaneously, the university has innovated its curriculum, pioneering the development of micro-professionals such as "Digital Intelligent Application and Practice of Intangible Cultural Heritage," closely aligned with industry needs.
The university's project "Digital Women, Revitalizing Villages"—Xi'an Peihua University's Digital Empowerment for Rural Revitalization and Women's Strength—stands out as the first university team to be approved for the Shaanxi Women's Federation's "Qin Women" Public Welfare Venture Project. The project precisely focuses on the needs of rural women, building a "four-in-one" curriculum system of "digital literacy + e-commerce skills + AI tools + gender equality." It establishes a tripartite collaborative mechanism involving the university, local communities, and the Women's Federation, providing comprehensive support for rural women to enhance their digital literacy, master e-commerce skills, and utilize AI tools to participate in rural revitalization. This effort aims to transform "her strength" into tangible momentum for promoting digital rural construction and industrial revitalization.
Breaking Barriers in Practice: The Peihua Model of Public Welfare Venture Projects and Industry-Education Integration
Under the blueprint of jointly building the "Women's Digital Industry School," the Women's School of the university adopts a dual-drive approach of "professional empowerment and competition-driven learning," spreading the seeds of digital education to the front lines of industries and rural fields and outlining a clear path for women's digital development with tangible results.
Thematic Sharing, Leading Industry Trends. At the provincial event for enhancing women's digital literacy and skills, Li Meng, Vice Dean of the Women's School, was invited to deliver a thematic speech on "The Mission of the Times and Practical Pathways for Digital Empowerment of Women's Development." She provided an in-depth analysis of new opportunities for women's development in the digital era and offered replicable practical solutions, demonstrating Peihua University's responsibility and commitment in the field of women's digital education.
Competition-Driven Education, Incubating Innovation and Entrepreneurship.The 2025 Shaanxi Women's Digital Intelligence Innovation and Entrepreneurship Competition and the Third Women's E-Commerce Competition, themed "Digital Intelligence New Era, Women Creating the Future," featured three popular tracks: live-streaming sales, short videos, and digital intelligence innovation, attracting numerous women entrepreneurs and university teams from across the province to compete. As a key component of the competition, the empowerment training session was held at Xi'an Peihua University. This training not only reflected high recognition of the university's professional capabilities but also vividly demonstrated the educational philosophy of "using competitions to promote teaching and learning," highlighting Peihua University's active contribution to enhancing women's digital capabilities across the province.
Among the participants, the student team's project "Women's Brushstrokes of Spring—Digital Intelligent Service for Rural Wall Painting" won the Excellence Award at the 2025 Shaanxi Women's Digital Intelligence Innovation and Entrepreneurship Competition and the Third Women's E-Commerce Competition, making them the sole university representative in this track. With their brushes, they illuminated the countryside, and with their cameras, they documented transformation, showcasing the responsibility and elegance of contemporary female university students on the stage of rural revitalization.
Deepening Education: Customized Cultivation, Paving a Fast Track to Success
The Women's School of the university has embedded "industry-education integration" into the core of talent cultivation. It has established practice bases in collaboration with leading industry enterprises such as the Shaanxi Digital Publishing Group, offering job-oriented internships and project-based practical teaching. The School has also innovated a customized cultivation model based on "women's development needs and industry talent standards," enabling female university students to hone their digital skills in real industrial settings, secure career directions in advance, and lay a solid foundation for employment and entrepreneurship.
For many years, the Women's School of Xi'an Peihua University has consistently aligned with women's development and resonated with the demands of the times. The joint establishment of the "Shaanxi Women's Digital Industry School" with the Provincial Women's Federation represents another innovative breakthrough for Peihua University in the field of women's education.
In the future, the university will continue to integrate high-quality educational resources, industry resources, and social resources, continuously optimizing the digital skills training system, innovation and entrepreneurship incubation mechanisms, and industry-education integration models. It will provide comprehensive and multi-level empowerment services for various groups, including female university students, working women, and rural women, enabling more women to master "hardcore skills" in the digital era and realize their life values.
